Martini's advertising history is a study in how to build a brand through graphic design rather than product claims — campaigns that sold a lifestyle so aspirational that the vermouth almost became secondary. This mid-century poster is from the golden era of that approach: confident illustration, warm palette, the kind of image that makes you want to be wherever those people are. At home in a bar, a kitchen, or alongside other vintage advertising prints.

About your print:

• Printed on 240gsm archival giclée paper using 12-colour precision printers
• Frames hand-crafted in solid Tasmanian oak, matte black or matte white
• Made & shipped from our Melbourne studio
• Free shipping Australia-wide — arrives ready to hang
• Rated 4.9/5 by 900+ customers