The Turtle Backpack is a cleverly designed, cute rucksack that has a secondary function as a fully tested and approved safety harness.

Simply attach the rein to the loop on the back - toddlers can feel grown-up by carrying their own snacks and favourite toys, while parents can rest assured they'll stay close by.

Ideal for trips out and about in crowds or by busy roads.

Each backpack is made from 7.9 recycled bottles and donates 1% of all profits on these lines to Sea Life conservations charities to help support wildlife in our oceans.

Furthermore, all plastic packaging has been removed from these lines.

Note for Parents: The safety rein unclips when you're happy to let the kids go hands-free.