Ellrowe Luxury Vinyl Plank Collection brings the timeless beauty of natural wood with the durability and ease of luxury vinyl. Designed for high-traffic areas, this collection features realistic wood grain patterns, rich tones, and a resilient surface that enhances both residential and commercial spaces. The glue-down installation ensures stability, while the waterproof construction makes it ideal for kitchens, bathrooms, and living areas.

Description

• Material: Luxury Vinyl Plank (Glue-Down core; waterproof vinyl).
• Finish: Matte/Natural Wood Grain Texture (Driftwood look).
• Size(s) Available: 7″ × 48″ planks per piece.
• Wear Layer: 20 MIL wear layer — resistant to scratches, stains, heavy foot traffic 
• Overall Thickness: (not explicitly given in searchable specs, though similar products of the same size tend to be ~ 2–5 mm plus wear/hard layers) — glue-down type adds stability. 
• Application Ideas: Floors in high-traffic residential/commercial areas; kitchens; bathrooms; basements; anywhere a real-wood aesthetic is desired without the maintenance or moisture vulnerability of hardwood. Suitable also for walls as a desired accent. 
• Style: Wood-look, rustic/driftwood, natural, long plank, warm tone, transitional, durable.

Key Features 

• Realistic driftwood grain and warm-grey-beige tones that mimic aged wood while being more forgiving under moisture exposure. 
• The wide plank (7″ × 48″) gives a spacious, flowing look with fewer seams; it enhances visual continuity.
• 20 MIL wear layer offers good durability for daily wear, pets, etc.
• Glue-down installation improves stability, reduces movement/bounce vs floating floors.
• Easier maintenance — vinyl is easier to clean, more stain/scratch/water resistant than many natural materials.

Care & Maintenance

• Clean with a damp mop or cloth and a mild, pH‐neutral cleaner. Avoid harsh, abrasive cleaners or prolonged standing water.
• Use felt pads under furniture and avoid dragging heavy objects.
• For glue-down type floors, ensure adhesive fully sets, avoid walking on before cure time.
• In bathrooms/kitchens, seal edges or use proper trims where planks meet walls/appliances to protect from moisture infiltration.