Cotton Cordell 8000 Big-O, #98 8098 Yellow/Black Back Color w/Box.  About 3" long not including the lip. Lure is new in box and the box is in good condition, see photos.  One of the most successful fishing lures ever made.  Fish or collect!

Unsure of the exact name of this color!

Cordell Big O:

Leaderboards don’t lie. The Big-O
is a bass pro’s favorite because it
repeatedly scores in the strike zone.

• Shorter lip deflects off cover
  
• Modeled after Fred Young’s
  original balsawood crankbait from
  1967
• One of fishing’s most copied lures
• Great for largemouth and
  smallies
• More than one million
  sold in its first season alone

See our entire catalog of premium Cordell lures.