Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined.

All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A -2C). All hair types: fine, medium and thick. Created with our expert team of texture stylists. 94% naturally derived. Vegan. Leaping Bunny Approved.

Tight curls and coils: On wash days, use Be Curly Advanced Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel. Co-wash curls and coils between wash days to gently cleanse without stripping.

Wavy and loosely curly hair: On wash days, use Be Curly Advanced Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream. Swap conditioner for the Intensive Curl Perfecting Masque every 2 - 3 wash days, depending on your individual hair needs.

Key ingredients: Vegan curl-perfecting peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands with 17 essential amino acids.

Kokum seed butter deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves. Silicone and sulfate cleanser free.