YOSHIDA & Co. 90th Anniversary Project 005 "HYSTERIC GLAMOUR × POTR"

To celebrate the 90th anniversary of Yoshida & Co.'s founding, HYSTERIC GLAMOUR and POTR will release their first collaboration items.

HYSTERIC GLAMOUR is a Japanese fashion brand founded in 1984. Its collections incorporate elements of 1960s-1980s rock, art, and subculture into its American casual-inspired real clothing, centered around denim, military, workwear, and outdoor styles.

This collection features an original fabric delicately woven with a design created by HYSTERIC GLAMOUR specifically for this collaboration with POTR. This special collection features a monochromatic all-over print and POTR's signature vibrant turquoise blue interior. The main material

, a high-density polyester jacquard weave, delicately expresses the essence of American pop art, characteristic of HYSTERIC GLAMOUR. Featuring a three-dimensional pattern created by artisans with a long history of producing jacquard fabric in Japan, the finely woven fabric is as precise as an illustration.

This daypack features a dual-layered storage compartment, making it a functional item suitable for both work and play. The main compartment opens wide with a zipper, making it easy to see what's inside. The interior features a hanging pocket for convenient compartmentalization. The front layer has an internal pocket for storing smartphones, wallets, and other items. The side pockets can hold a 600ml water bottle or folding umbrella.